Locelle was born from a simple belief:

‍As lifelong lovers of design, architecture, and soulful travel, we found ourselves drawn to spaces shaped by intention — homes published in design magazines, crafted by designers, or curated by owners with a strong aesthetic vision.
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Yet on traditional platforms, these homes were often buried under generic listings, high fees, and algorithms that valued volume over artistry. We wanted something different.
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Something more human.
Something more beautiful.

Justin, Locèlle’s Founding Chief of Creative Direction & Product Strategy, leads the creative and product vision — shaping how Locèlle looks, feels, and functions. His background in product design, brand storytelling, and editorial digital experiences ensures that every listing feels crafted, intentional, and visually distinct.

Jorge, Locèlle’s Founding Chief of Operations, brings his operational clarity, meticulous curation, and a deep appreciation for interior design. He focuses on the details — the emotional touches that transform a stay into a lasting memory.

Together, we created Locèlle as a curated directory that honors exceptional homes and celebrates the people who bring them to life.

Welcome to Locèlle.
We’re so glad you’re here.

— Justin & Jorge