Locèlle Is Now on TikTok — Inside Our New House Tour & Design Series

Locèlle's homes have always been discovered through story — the Journal, curated photography, word of mouth between owners and design-minded guests. Now that story has a new home: @locellestays on TikTok, where we're bringing the same editorial eye to short-form video with a running house tour and design series.

What the Series Covers

Each episode on our TikTok walks through a featured Locèlle home the way a guest might discover it in person — the entry, the light, the details an owner spent years getting right. Rather than a generic property walkthrough, the series leans into what's always set Locèlle apart: architecture, materials, and the story behind why a home looks and feels the way it does.

Expect features on the kind of homes already in the collection — design-forward cabins, converted schoolhouses, remote treehouses, and quietly considered farmhouses — introduced the way we'd describe them on the Journal, just told in motion instead of in writing on TikTok.

Why This Matters for Owners

A new discovery channel, without new fees. TikTok's short-form format reaches travelers earlier in their planning process than search — often before they know exactly where they're going, only that they want somewhere with real design behind it. A featured house tour puts your property directly in front of that audience.

Content you don't have to produce yourself. Professional short-form video is a meaningful production lift for most owners to take on alone. Being featured in Locèlle's TikTok series means your home gets that treatment as part of being in the collection.

Built for sharing and reuse. Unlike a one-off influencer post, a house tour tied to Locèlle's own channel has a longer shelf life — it can be reshared, linked from your own property page, and continues working for your home long after it's first published.

It reinforces the same trust signal guests already look for. A home featured in the design series carries the same curation guests already associate with the platform — every property personally reviewed for architecture and design integrity before it's ever shown.

Follow Along

You can find the full house tour and design series now live at @locellestays — new episodes are added regularly, featuring homes from the Catskills to the coast. Give us a follow on TikTok to see the next home before it's announced anywhere else.

Want Your Home Featured?

If your property has the kind of architecture and story this series is built around, we'd love to see it. Learn more about how hosting with Locèlle works, browse the current collection to see the caliber of homes already featured, watch past episodes on TikTok, and submit your property here to be considered for an upcoming episode.

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